AI & Automation

Analytics for AI Products

Tracking model for AI-powered products: events, attribution, and conversion quality.

Business Outcome

Turn usage data into roadmap and revenue decisions.

Implementation Path

  1. Define event taxonomy and naming governance.
  2. Track funnel drop-off by step and segment.
  3. Build acquisition and sales-intent dashboards.

What events are mandatory in AI product funnels?

Track starts, key actions, completion, and quality dimensions tied to business outcomes.

How do we connect attribution to conversions?

Persist first-touch and last-touch context and attach it to every conversion event.